Hokkaido is Japan’s largest prefecture (83,000 square kilometres) and represents only 5% of Japan’s population. Niseko-Rusutsu is a popular region within Hokkaido with a population of 30,000. This can increase dramatically with reported tourist numbers reaching 1.5 million throughout the year.
Domestic visitors still account for a large number of tourists to the region and with the international profile of Niseko increasing, the domestic markets of Tokyo and Osaka are also seeing strong growth. Each year international numbers increase; the last few ski seasons saw a large increase in visitor numbers from Hong Kong, Singapore, Malaysia and Thailand.
Direct flights to Sapporo from Hong Kong and China should see visitors from these regions continue to rise. International travellers visiting Niseko stay an average of 8-10 nights.