Job Information

Job Opening ID: 93

Location: Niseko

Job Description

The Marketing Manager’s primary focus will be to increase revenue through a focus on consumer markets, competitor marketing tactics and motivation of the marketing team. This person needs to be technologically savvy and have an in-depth knowledge the guests and client markets of greatest interest in Niseko and to NISADE. As a Marketing Manager you would be responsible for executing your team’s responsibilities in alignment with our culture, and driving company success through performing the following tasks to the highest standards:

  • Lead and motivate staff, both under your responsibility and throughout the organisation, to achieve and exceed performance goals and guest service standards
  • Coordinate analysis, maintenance, and smooth operation of the company’s website(s), social media, and any other online presence
  • Generate innovative ideas to increase web traffic
  • Produce and manage EDMs
  • Develop SEO-friendly web content for a wide range of users. Includes strategic key phrase placement within compelling and persuasive marketing copy, which maximises opportunities for indexing, ranking, click-throughs, and conversions; Analyse SEO and marketing metrics
  • Design and implement company digital strategies within budget requirements
  • Develop and manage relationships with resort operations, local vendors, attractions, restaurants and hotel partners to support regional needs
  • Day-to-day pro-active communication with reservations department team to assist with the development of the business
  • Train internal teams to use digital technologies
  • Communicate to all levels of the organisation daily, weekly, and monthly
  • Manage analytics of marketing calendar, promotions, and recommends actions based on analytics
  • Maintain industry trends and available marketing tools and resources
  • Effectively communicates through proposals and presentations for internal and external clients
  • Maintain relationships with vendors and marketing partners
  • Conduct daily/weekly rate and availability checks on various platforms
  • Assist in the preparation of market visits, operational planning, and projects
  • You will also need to be versatile, flexible and adapt quickly to the latest guidelines/changes from NISADE
  • Other projects as needed or assigned


  • Bachelor’s degree in relevant field
  • Marketing: 3 years; Sales: 1 year; Hospitality or Food: 3 years
  • Excellent communication skills
  • Outstanding leadership skills
  • Great attention to detail and high sense of urgency
  • Ability to multi-task and prioritize in a very fast-moving environment
  • Eagerness to learn
  • Passion for excellent guest experience
  • Positive attitude – teamwork orientation and overwhelming desire to please guests
  • Ability to meet the expectations of a 5 Star/5 Diamond property
  • Prior management experience in a hospitality environment (hotel/resort or restaurant) is required for this position
  • Prior reservations and/or revenue management experience is required
  • Excellent verbal and written communication skills
  • Advanced computer skills with experience
  • Experience with marketing research survey development
  • Ability to communicate effectively in English and Japanese (Mandarin also highly valued), with employees and customers, both verbally and in writing, and must have excellent writing skills
  • Excellent organizational skills
  • Ability to work in a team environment
  • Proficient in Microsoft Word, Excel, PowerPoint and Access Database


  • The opportunity to make a difference to every customer
  • Working in a friendly and successful team environment
  • Comprehensive training and introduction programs
  • Recognition program for your talents and contribution
  • Access to ski lift passes
  • Employee discounts to some resorts and activities